1. Why do you want to become a Real Estate agent/broker? Before you can sell homes to others, you have to be sold on the idea of a real estate career and all that entails. You must be able to quickly determine a person’s wants and needs and enjoy helping them reach their goals. Remember, this is a service industry, not show business. Studies show that the best Realtors come from teaching, nursing, managerial and financial backgrounds. If you can embrace that it’s about THEM, not YOU…you will have a head start in becoming a Top Producer.
2. How do you handle rejection? Is it in your nature to resolve conflict quickly and respectfully? Do you hold on to hurt feelings, harboring grudges? Can you let hurtful remarks or actions go and move on? You can’t be all things to all people…this is why it is so important to discover your own unique style and narrow your focus in order to build a loyal client base.
3. How do you handle adversity? Is it in your nature to pick yourself up, dust yourself off and start all over again? Remember, in a real estate transaction you don’t get paid until the escrow closes and for various reasons, the transaction you have worked so hard on falls apart…how do you handle disappointment?
4. How healthy is your relationship with money? Do you have a financial plan in place to get you through the first year as a newly licensed agent? Do you have a realistic budget for marketing yourself? Do you have the necessary tools to get you up and running right away (website, laptop, cell phone, etc.)? Are you comfortable with technology? There’s no getting around it…technology is here to stay so you either have to be comfortable with it or find a partner who is technology savvy or spend the money to hire an assistant right away.
5. Are you comfortable as an authority figure? Or are you more comfortable shining in a supporting role? Many unsung heroes emerge victorious in this industry. But it is essential you know which role suits you best. The main qualities for becoming and remaining a Top Producer are authenticity, honesty and knowledge.
1. Clarity - Matching a person to the right property takes knowledge of the market, listening skills (verbal and unspoken information, being able to read between the lines) and clarity of mind and Spirit. Being present, both with yourself and with your clients is essential. Staying present all the way from start to finish in your transaction is essential. If you get perplexed or frustrated ask for help. Don’t be afraid or embarrassed to seek out answers from agents more experienced than you.
2. Creativity - Honing your creative talents that set you apart from other agents can be fun as well as rewarding. Marketing yourself to capitalize on your specific niche (or some call it your sphere) can be the single most powerful concept you develop. Infact, it should be the FIRST thing you do. Create a personal marketing plan, develop marketing material and execute your plan should come before you begin prospecting. Familiarizing prospective clients with your style and defining your area of expertise differentiates you from your competition and allows you to gain more control of the niche you are focused on representing.
Suggestion: On a plain piece of paper sit quietly and think about who you are, your background, your hobbies, your education and anything about you that is unique and different. Write down as much as you can to describe YOU. You are on your way to developing your Agent Profile.
3. Commitment - Your primary goal should be to awe your clients with your dedication to serving them before and after the sale. Achieving customer following is essential in this business. Your service will be awarded by repeat business as well as referrals. Being 100% committed to your client’s wants and needs and putting them before your own will bring you sustainable fulfillment, and, in the end financial security.
1. Mastery - Its one thing to attain knowledge and perfect your skills through workshops, lectures, classes and, in some cases, depending on the company you choose to “hang your license” with, participate in a mentor program and mastering your own unique style, voice and strength as an entrepreneur.
2. Reality - Being a “Realist” instead of an “Idealist” will set your career in motion and you will be on the path to great success in real estate. Projecting a positive image, developing communication skills so you can instantly (remember in real estate, “Time is of the Essence”) build a rapport with prospective clients and how to capture attention by marketing your own uniqueness are learned skills…these skills integrated with a pure heart, a true desire to serve, realizing we are all connected from one energy source is how you will achieve both financial security and deep fulfillment.